In 2020, the world experienced a series of disruptive changes at breakneck speed. In the UK, changes to trading conditions driven by Brexit alongside new customer behaviours resulting from the pandemic have forced companies to adapt their supply chains quickly in order to stay afloat.

Many have been successful, largely thanks to a laser focus on their customers’ online experience. To refine and enhance operations, companies have prioritised agile collaboration across C-level functions, quick reactions to evolving political and public health situations, learnings from other sectors, and a willingness to listen to customers.

Drawing on our guests’ deep industry expertise, we will explore how companies are responding to - and anticipating - new customer needs by applying APIs across sectors.

 The Financial Times, in partnership with Axway, is pleased to present this webinar discussion for leaders in IT, digital, strategy, commercial and operations in sectors such as retail, manufacturing, pharmaceuticals, and central government. 

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

Premier Digital Events supported by the world's best journalism

Using leading digital technology, we have now taken our content, global audience reach and engagement to a new level through a series of unmissable virtual events. Our compelling programmes, chaired by respected FT journalists, feature the most senior and thought-provoking decision-makers in business, finance and politics, all accessible from your office or home.

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice